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Wilson tenis center marketing activities and their innovative approach
Belejová, Iva ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Wilson Tennis Center Marketing Activities and Their Innovative Approach Objectives: The objectives of my masters thesis is giving the suggestions for improving the company current situation for the upcoming years, based on information from my analysis. Methods: Methods of my approach to this research were analyzing the data from my quality research, identifying the strentghts and weaknesses of the company. Based on these methods I suggested these major improvements fot the overall improvement of the company situation. Results: The research has shown that the biggest strenghts of Wilson Tennis Center are: advanced material equipment and large spacious facility, well air - conditioned solid structure building of the tennis facility, high number of tennis courts etc. The most common weaknesses people in my research were mentioning were the overall attitude of the restaurant staff, lack of social and sports events for the overall client base - recreational client and kids, lack of well, propriately a sufficiently illuminated courts. The main suggestion from me is to create a new public relations manager position who would be able to and responsible for the new changes to be implemented. Keywords: Marketing of sport, Marketing mix, Quality research, Sport, Recreational tennis
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Wilson tenis center marketing activities and their innovative approach
Belejová, Iva ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Wilson Tennis Center Marketing Activities and Their Innovative Approach Objectives: The objectives of my masters thesis is giving the suggestions for improving the company current situation for the upcoming years, based on information from my analysis. Methods: Methods of my approach to this research were analyzing the data from my quality research, identifying the strentghts and weaknesses of the company. Based on these methods I suggested these major improvements fot the overall improvement of the company situation. Results: The research has shown that the biggest strenghts of Wilson Tennis Center are: advanced material equipment and large spacious facility, well air - conditioned solid structure building of the tennis facility, high number of tennis courts etc. The most common weaknesses people in my research were mentioning were the overall attitude of the restaurant staff, lack of social and sports events for the overall client base - recreational client and kids, lack of well, propriately a sufficiently illuminated courts. The main suggestion from me is to create a new public relations manager position who would be able to and responsible for the new changes to be implemented. Keywords: Marketing of sport, Marketing mix, Quality research, Sport, Recreational tennis
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Marketing mix FC Tango Brno
Belejová, Iva ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing mix FC Tango Brno Objectives: The objective of this bachelor thesis is to analyze marketing and communication mix of futsal club FC Tango Brno, to highlight the strenghts and weaknesses and propose measures for its improvement. Methods: What I needed to do in my thesis was to analyze the internal documents as well as focus on the current situation of the club and also to create a collection of club's data (economic data). Furthermore, I also used a ,,interview method" with the club's president Jiří Štěrba, players and fans representative. Results: Based on the analysis of the marketing and communication mix of a futsal club it was found what kind of marketing resources the club uses and where the lack of use of these tools can be seen. Mainly the communication tools have not been effectively used so it is necessery to suggest the steps leading to their improvement in the following years. Suggestions were formulated in a way they would go down with possibilities of the club and were realizable. Keywords: Marketing, marketing of sport, marketing and communication mix, sport, futsal, merchandising
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Marketing mix FC Tango Brno
Belejová, Iva ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing mix FC Tango Brno Objectives: The objective of this bachelor thesis is to analyze marketing and communication mix of futsal club FC Tango Brno, to highlight the strenghts and weaknesses and propose measures for its improvement. Methods: What I needed to do in my thesis was to analyze the internal documents as well as focus on the current situation of the club and also to create a collection of club's data (economic data). Furthermore, I also used a ,,interview method" with the club's president Jiří Štěrba, players and fans representative. Results: The analysis of the marketing and communication mix of the futsal club has shown that it is also necessary to propose feasible measures that would improve some of the marketing and communication tools greatly. Keywords: Marketing, marketing of sport, marketing and communication mix, sport, futsal, merchandising
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The proposition of marketing communication of Wellnes center Ostrov in Strakonice
Mařík, Michal ; Pecinová, Markéta (advisor) ; Voráček, Josef (referee)
Title: The proposition of marketing communication of Wellnes center Ostrov in Strakonice. The aim: The goal is analyse people's current awareness of Wellness center Ostrov in Strakonice, using obtained data, and subsequently, based on the results, make a draft of new marketing communication of Wellness center Ostrov in Strakonice. Methods: The methods of qualitative research were used in this thesis, namely the interview (the dialogue according to the instructions) and participant observation. As for the qualitative research, the method of personal inquiry was applied. Results: The result of this bachelor thesis is the draft of marketing communication of Wellness center Ostrov in Strakonice. The draft includes certain upgrades which were not at Wellness centrum management's at the time when this thesis was being written. It lays emphasis on marketing on social networks, its connection and administration. It also suggests the use of other means of communication, e.g. radio, advertising, leaflets, posters. Key words: Marketing of sport, marketing communication, interview, wellness center, fitness
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The proposition of marketing communication of outdoor centers Offpark in the Šumava Mountains
Mašek, Adam ; Pecinová, Markéta (advisor) ; Voráček, Josef (referee)
Title: The proposition of marketing communication of outdoor centers Offpark in the Šumava Mountains The aim: Formation of the marketing communication for the summer season 2017 based on the obtained data Methods: The methods of qualitative research were mainly used in the thesis, by the interview with an operations manager of Offpark and by the personal involved observation Results: The result of the thesis is a proposal for a marketing communications areas Offpark for the summer season 2017. Proposed marketing tools were previously in marketing communication Offpark used infreqently or not at all. Among the most significant are online advertising, events and sales promotion. Key words: Marketing of sport, interview, outdoor, the Šumava mountains, National Park
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